Entries by locoadmin

Posterscope / Target Media / Locomizer win Clear Channel’s Outdoor Planning Award

Clear Channel crowned Posterscope, Target Media and Locomizer for the best use of data and insight in Bethesda’s Fallout 4 game’s out-of-home campaign. Locomizer’s proprietary audience discovery tool AffinityBI fueled the campaign with precise target audience insights, allowing to plan and execute the campaign in an effective manner: By putting social data at the heart […]

Havas Media releases Jameson Irish Whisky video case featuring Locomizer

Havas Media published a great explainer video about our joint work on the out-of-home campaign for Jameson Irish Whisky brand. Havas Media used data analytics from Locomizer to tackle a challenge of moving Jameson from a spirit for ‘Dads’ to one for ‘Lads’ (broadly Men 25-34). The objective was to drive uplift in core brand metrics, […]

Advertising campaigns fueled by Locomizer data report significant uplift and get nominated for prestigious marketing awards

It’s a busy time for marketing award announcements for out-of-home advertising campaigns here in UK and some good news pops up for our partners and locomizer team. We are very proud to say that two campaigns fueled by Locomizer AffinityBI algorithm’s consumer data insights were short listed for industry awards. Jameson Campaign run by Havas Media […]

Maximising advertising spend through qualified targeted marketing

We live in a world full of information and insight into how we behave. There is information available on what we buy, where we spend our money, where we travel to and from at which times of day and even what we think about things. This data generated is tracked through closed schemes run by […]

MWC – visit our booth and learn about geo-behavioral profiling

  Locomizer is exhibiting at Mobile World Congress in Barcelona from February 22nd – 25th this year. If you are attending, our team would love to chat with you! Send us a meeting request to info@locomizer.com or visit our booth. You will find us in at Hall 5 Congress Square, Catalonia Pavilion Booth CS50. FOR […]