Posterscope / Target Media / Locomizer win Clear Channel’s Outdoor Planning Award
Clear Channel crowned Posterscope, Target Media and Locomizer for the best use of data and insight in Bethesda’s Fallout 4 game’s out-of-home campaign. Locomizer’s proprietary audience discovery tool AffinityBI fueled the campaign with precise target audience insights, allowing to plan and execute the campaign in an effective manner: By putting social data at the heart […]