Location is everything for Locomizer and it surely feels nice when our work in the field of geo-behavioral customer profiling gets noticed by a reputable industry research powerhouse like Forrester Research. Locomizer was recently interviewed by Forrester for their “TechRadar™: Spatial Data And Location Intelligence, Q1 2016” report, which was just published on the company’s […]
‘Programmatic’ thrives on the notion that the historically inefficient advertising industry is democratizing through the real-time exchange of ad budget for the instantaneous intersection of inventory and data. As with any efficient market, pricing in programmatic would thrive on perfect information. However, with unreliable data and publishers of all measures of quality, the market for […]
We are proud to share the news that in a joint effort with Posterscope, Target Media and Clear Channel UK a pioneering Out of Home (OOH) advertising campaign for Bethesda’s Fallout 4 game release was launched last week in UK. We used social sentiment analysis of Twitter usage along with Locomizer’s proprietary geo-behavioral user interest […]
Among the amazing scientific breakthroughs Nobel Prize winners have brought us in the last few years, few hold such promise in the movement towards Biological Intelligence away from all things Artificial. The 2014 Nobel Prize for Physiology or Medicine was awarded to John O’Keefe, Edvard Moser and May-Britt Moser for the discovery on how the […]
‘We’re looking for the lads’: Inside Jameson’s targeting strategy OCTOBER 12, 2015 Jameson Irish whiskey, part of France’s Pernod Ricard, is targeting an unlikely demo with its latest U.K. outdoor ad campaign: beer-swilling lads. The whiskey brand used an audience-discovery engine called Locomizer. The platform’s algorithm analyzed Twitter data that was geographically close to the […]
