Locomizer has provided Posterscope with unique, non-personal, and anonymised behavioural insights about foot traffic to select non-obvious out-of-home ad spots for reaching out to the Jameson Irish Whiskey target audience. Based on the understanding that the target audience is not always found in close proximity to hot spots like bars and pubs Locomizer applied its […]
We are going to be at the M2M Innovation World, a prominent conference & innovation show that will take place in Marseille Provence, France during September 15-17, 2015. Our cofounder Dr. Alexei Poliakov will partake in the “Geo-Location, the Beating Heart of IoT Part 2 – New Use Cases” breakout session where he will talk […]
As the 2016 American election season starts to heat up, and primary candidates fight for position in their party, it isn’t unusual to hear the oft-remarked James Carville quote “It’s the economy, stupid.” It came during Carville’s strategizing for Bill Clinton’s successful 1992 campaign against George H. W. Bush. It may not be the most […]
At the end of his early 2014 article in ‘StreetFight’, which focuses on the business of ‘Hyperlocal’, Steven Jacobs made this point: Social recommendation products from Facebook and Twitter could threaten Yelp’s position in the market, but the longer-term threat to Yelp comes from a more data-driven approach. As mobile positioning and battery-life improves, and […]
The scarcest resource in the marketing technology ecosystem is quality data. Data is truly the ‘oil’ or ‘gold’ of the programmatic revolution. Brands have small amounts of first party data, which is rarely scalable, ample amounts of brokered third party data which is too scalable, and almost no ‘second party data’, the grassroots data version […]
