Entries by locoadmin

Press Release: Locomizer empowers ad relevancy through geo-behavioral interest profiling, partners with TapTap Networks

We are pleased to share the news about our partnership with TAPTAP Networks, the largest independent mobile advertising company in Spain and Latin America, to process their anonymized geospatial data to build targeted geo-behavioral user interest profiles. The official press release follows below: TAPTAP Networks enhances its geo-behavioral profiling technology with an agreement with Locomizer […]

How Twitter’s geo data fuelled a fast food ad targeting campaign

Summary: Locomizer used geo-enabled tweets to pinpoint user segments with a high affinity for eating/drinking and fast food in order to extrapolate them on a whole population of central Madrid for a fast food mobile ad targeting campaign. As the result, Twitter data proved to drive the click through and conversion rates by 40% and […]

Part 2: What is a geo-behavioral user interest profiling?

Creating user interest profiles, as discussed in Part 1, is just one side of the story, the second part is that we can aggregate and anonymise those profiles to extrapolate on the whole population. We call it the Geo-Behavioral Interest Graph (The Graph) or Footfall API when we want to monetize it as a product. Imagine getting […]