Locomizer is being featured in the video from The Collider12 B2B accelerator program

Locomizer is proud to be part of the Collider12 accelerator’s first batch of startups. Collider12 is the UK’s first startup accelerator for ‘B2Brand’ companies focused on helping businesses achieve corporate growth and marketing goals. It is supported by prominent investors, including Bauer Consumer Media, Creative England, Ingenious Media, Pembridge Partners, Unilever Ventures & three smart business angels.

Welcome to Collider12 from Collider12 on Vimeo.

Locomizer: what is in the name?

Surprisingly, we didn’t spend much time on deciding the name for our startup. The name locomizer came up early in the email exchange and earned approval from all co-founders. We did a quick check on the availability of the domain name and bingo – locomizer.com was ours next day.

"maximizing the analysis of location"

So, what’s in the name? Locomizer is a play of several words, including a noun location and verbs maximize and analyze. Figuratively speaking, locomizer means “maximizing the analysis of location.” Yes, it describes very neatly what we’re working on:

Locomizer is an analytics platform to build geo-behavioral Interest Graph by capturing location updates like check-ins. We’re focusing on providing insight into consumer geo-behavioral patterns and real-life attitudes for businesses aiming to monetize their Social Graph properties through better matching, targeting & personalization capabilities.

Say Hi to us at O’Reilly Strata Conference, London Oct. 1-2

If you happen to attend the The O’Reilly Strata Conference in London during October 1-2, come to the startup showcase boothes to say Hi to us. We’ve been selected among ten startups to pitch our idea to the conference participants and get their valuable feedback. At the end of the showcase, Strata “judges will choose three companies from among the ten finalists, selecting those whose technology, team, and offering stand apart from the rest.” Cheers!