Locomizer enters Ireland market by partnering with PML Group to offer offline audience discovery service

locomizer-dublin-screenshot-002

Locomizer will provide monthly updates of targetable place profiles of key audience segments to complement and enhance PML Group’s data-driven campaign planning and execution.

 LONDON, August 9, 2018 Locomizer, the award-winning provider of location analytics and anonymised audience research for global media agencies and brands, today announced a partnership with PML Group to provide its GDPR-compliant Audience Discovery Platform (ADP) in Ireland. The companies will work together on an audience taxonomy tailored to the needs of PML Group customers and deliver those on a monthly updated progression.

“The Locomizer platform adds to our ability to provide clients with new levels of data led planning matching mobile audiences and locations via mobile data”, said James Byrne, PML Group Marketing Manager.

Locomizer has patented a unique and proven method of explaining and predicting consumer behaviour in an offline world. The analysis enables the company to discover non-obvious hotspot locations with receptive audiences.

“PML Group is market leaders in Ireland and well known for consistent investment in cutting-edge technologies to deliver more value to their clients. We are extremely delighted that they have chosen Locomizer to bring our place profiling service to the Irish market. We will work closely with PML Group team to ensure the delivery of precise place profiles matched to target audiences,” said Alexei Poliakov, Locomizer CEO and Co-Founder.

ABOUT PML Group

PML Group is Ireland’s leading Out of Home advertising and location based marketing specialist. They have a deep understanding of what people think, feel and do out of the home, making them experts in reaching and influencing audiences in the physical world. They combine insight, data, technology and smart people to create compelling, creative and quantifiable solutions, which make a meaningful difference to businesses and brands. They enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships. PML Group is part of the Posterscope Worldwide Network.

ABOUT LOCOMIZER

Locomizer is an award-winning global leader applying pattern-detection and spatial analytics to turn raw location data into premium, actionable business insights that match potential customer audiences to real world locations. The patented Audience Discovery Platform reveals behavioural trends and previously unseen relationships between people and places. The data is used by multiple market sectors, including AdTech, Brands, Real Estate and Retail to appraise the strategic decision-making of a location value to maximize ROI and to give competitive advantage. For more information, visit www.locomizer.com.

Media Contacts

Locomizer
Alexei Poliakov
+44 787 024 8314
info@locomizer.com

PML Group
James Byrne
+ 353 87 272 8097
James@pmlgroup.ie

Locomizer and HERE partner in using location data to better define and target audiences

© 2018 HERE

Image source: © 2018 HERE

Locomizer teams up with HERE Maps for global access to HERE 2D Footprints and HERE Places, a database of points of interests (POI). Please see below the official press release for more details (Link). This partnership allows Locomizer to tap into global database of points of interests, which is being constantly updated for newly created and going out of business venues on an international scale. In cooking it is important to have your ingredients fresh, and likewise in our geo-behavioural analysis, POI database needs to be “fresh” in order to provide powerful consumer insights to our customers. HERE Maps expertise in geographic information system (GIS) and mapping is one of the best in the industry and we are very excited to work together with them.

HERE location data helps Locomizer better define and target audiences

July 26, 2018 at 14:00 CEST

Amsterdam and London – When advertising targets the right audience at the right time, it benefits both advertisers and consumers. That’s the aim of a new partnership between Locomizer and HERE Technologies that combines the power of location data and audience segments to bring more targeted insights and ROI to marketers and brands.

Locomizer matches consumers to locations to help retailers, real estate companies, brands and other advertisers better understand consumer groups via advanced algorithms that build segments based not on point store visits, but on historic behavior and long-term affinity patterns. By integrating HERE Places and HERE 2D Footprints into its technology, Locomizer enhances its data science to more precisely identify locations and better determine consumer behavior.

HERE Places Extract—the HERE global database of more than 100 million places—further advances Locomizer’s algorithms and helps improved “location history”. HERE continuously updates its places from thousands of different sources and applies machine learning to identify sites and remove inaccurate, irrelevant or duplicate information. HERE 2D Footprint gives the actual shape and size of a building or location to pinpoint dynamic signals in and around a place of interest, to better predict and identify when relevant consumer groups should be targeted.

“Businesses constantly seek ways to advance segmentation and enhance market insight methodologies with dynamic data,” said Alexei Poliakov, CEO and co-founder of Locomizer. “HERE data helps us to accelerate our international expansion with its global coverage and depth of its insights to provide multiple industries with consistency and accuracy for their advertising initiatives.”

“Locomizer’s approach to data science brings a new way to think about and discover how people interact with their surroundings,” said Herve Utheza, Head of Media, Advertising & Telco at HERE. “The combination of broad, accurate location data and Locomizer’s innovative way to look at neighborhood behaviors creates links between spaces, in which brands that can push advertising creative and experiences to a new level of consumer delight.”

Locomizer services clients in Australia, Finland, Ireland, Japan, Kenya, the Netherlands, South Africa, Russia and the U.K.

About Locomizer
Locomizer is an award-winning global leader applying pattern-detection and spatial
analytics to turn raw location data into premium, actionable business insights that match potential customer audiences to real world locations. The patented Audience Discovery Platform reveals behavioral trends and previously unseen relationships between people and places. The data is used by multiple market sectors, including AdTech, Brands, Real Estate and Retail to appraise the strategic decision-making of a location value to maximize ROI and to give competitive advantage. For more information, visit www.locomizer.com.

About HERE Technologies
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com.

Media Contacts

Locomizer
Alexei Poliakov
+44 787 024 8314 info@locomizer.com

HERE Technologies
Dr. Sebastian Kurme
+49 173 515 3549 sebastian.kurme@here.com
Jordan Stark
+1 312 316 4537 jordan.stark@here.com

Locomizer partners with Dentsu Aegis Posterscope Russia to fuel their success with GDPR-compliant location intelligence data

moscow-heatmap-locomizer

Example of Locomizer audience heatmap for Moscow

Dentsu Aegis’ outdoor advertising specialist Posterscope Russia and Locomizer have signed an agreement to collaborate on creating unique audience insights for Posterscope to drive more effective campaign planning and execution of their customer success stories.

The companies are working together to define the most requested audience interests and visualize them as heat maps for easy comparison and discovery of the right audience whereabouts and map them to specific campaigns. Using its GDPR-compliant Audience Discovery Platform (ADP), Locomizer will create heat maps that are abstract data layers that do not contain any personal information, eliminating any risks of breaking anyone’s privacy.

“Locomizer discovers target audiences in a more granular way than was previously achievable on the market. This allows us to smartly select optimal sites for advertising based on a clear understanding of brand-centric audience insights, making sure we are not missing any hotspots for target audience,” said Anatoly Kupreev, CEO of Posterscope Russia.

“We are delighted that Posterscope Russia selected us after rigorous tests and trials in which we proved the applicability for our audience discovery solution in a new geography. It is a great pleasure to work with such smart people and we are looking forward to expanding in the Russian market,” said Alexei Poliakov, Locomizer CEO and Co-Founder.

Locomizer have patented a unique method of explaining and predicting consumer behaviour in offline world. This allows the company to discover non-obvious hotspot locations with receptive audiences. Based on the notion that our place preferences define our real life interests, Locomizer offers location intelligence to a range of businesses, including advertising agencies, consumer brands, retailers, insurers, and city planners to tap into hyper-local consumers’ footfall behaviour that reflects their interests. What makes this offer even more compelling is that the outcome of Locomizer analysis is a totally GDPR-compliant data solution.

Locomizer granted patent in Japan as company builds strong IP around the world

35870098326_75c5df217b

LONDON, June 25, 2018

Locomizer is determined to build strong IP around the world as one of company’s strategic pillars to enter new markets and help companies leverage the power of place and match audiences to location. Last month we reported the approval of our patent application in the U.S. and today we are excited to announce that Japan has also confirmed the grant of a Japanese patent for our innovative location intelligence IP. The news comes at the right time as Locomizer is building momentum in this market by localizing its product and entering into partnerships with formidable players. The company will continue obtaining patents in key international markets to supercharge its growth.

photo credit: Dakiny Tobu Railway “Crayon Shin-chan” Wrapping Train : 東武鉄道クレヨンしんちゃんラッピングトレイン via photopin (license)

Locomizer to give keynote at 2018 Esri User Conference Session

locomizer-esri-conference-2018

[London/Tokyo] 11 June 2018    Esri User Conference (link) is one of the world’s largest geo-focused conferences with more than 18,000 people attending and 300+ exhibitors showcasing. Taking place in San Diego during July 9-13, the conference provides the perfect opportunity to network and collaborate with peers and learn how location-based strategy can offer a significant competitive advantage.

Locomizer is excited to have been invited to give a keynote speech in the conference’s “Advanced Geo-Marketing Using Customer Behaviors” session (link). CEO Dr. Alexei Poliakov will share innovative strategies and insights in his presentation: “Hyperlocal Retail Research and Planning with ArcGIS-Powered Audience Heatmaps” and take part in panel discussion. Locomizer welcomes you to join this session to listen to what we have achieved in geo-behavioral analytics space. Please schedule (contact form link) a meeting with Alexei to learn more about Locomizer’s software that drives ROI for retail, insurance, real estate, outdoor advertising, banking, and more!