Locomizer to power world’s first ‘Smart Street’ with Footfall Insights

locomizer-dandy-lab-bird-street-heatmap

Locomizer, the worlds leading biological market intelligence company, is proud to team up with The Dandy Lab on the launch of their newest pop-up retail experience in the heart of London’s West End by providing untapped consumer insights.

Powered by Biological Intelligence know-how and aggregated footfall history, Locomizer proprietary algorithm calculates the interests of shoppers who pass by the area, providing retail brands and property operators with dynamic consumer or staff insights at a street level. Locomizer understands that each place has it’s own identity, which can change at different times of day as people with specific interests come and go.

Thanks to Locomizer’s revolutionary geo-behavioral audience profiling, now it is possible to know not only how many people pass by your venue, but also what their top interests are by day part. This information is invaluable for brands as they can make data-driven decisions on when to launch an hourly flash promotion to cater to a specific interest of shoppers or tailor their in-store shelf inventory accordingly to stay relevant to the people in that location.

Equally, property operators and landlords can lure more tenants by having on Locomizer footfall analytics that depicts the audience interests on site and effectively matching audience interests with tenant offerings.

‘Locomizer empowers the B2B element of The Dandy Labs’ smart retail concept on Bird Street by providing pop up shop owners and landlords with unique footfall interest analytics and measurement reporting enabling them to stay relevant and better connected to their customers’. – Julia Bainiaksina, Co-Founder, The Dandy Lab.

‘The ability to understand people on the high street in a dynamically changing context revolutionizes off- line shopping by giving it data-driven insights such as visitation rates and shopper profile information by time of day, data that has only available to online retailers in the past. Locomizer is excited to be pushing boundaries in this market with our geo-behavioral and location affinity analytics’. – Alexei Poliakov, Co-Founder, Locomizer.

Locomizer works with huge volumes of raw location data and the results are outputted in the form of online interactive audience heatmaps that can be viewed by day part, showing what kind of shoppers are nearby at any given time period.

Locomizer announces Audience Map for Japan, forms an alliance with leading inbound marketing specialist Nightley

Locomizer, the company applying Biological Intelligence (BI) to match brands with relevant audiences for effective targeting ROI, today announced that it has partnered with Nightley, Japan’s leading social media analytics company and provider of Inbound Insights tool for tracking and visualizing foreign tourist hotspots on a map.

Locomizer and Nightley announce a tie-up in Japan

The alliance between two creates a unique opportunity to leverage both companies’ strengths and expertise in geo and social media data analytics to complement each other solutions and make them more appealing to customers.

For Japan, Locomizer readies its launch of Audience Map, a targeted broadcasting platform to discover dynamic audiences for out of home (OOH) and geo-fence targeting campaigns. The platform is an ideal planning tool for agencies and brands that want to reach out to receptive crowds with a street-level granularity. The registration for a free seven-day trial version is open now (http://signup.locomizer.com/jp/) and the trial invites will start rolling in a month from today on the first-come, first-served basis.

“Today’s news is an important step for Locomizer to enter Japan market,” said Alexei Poliakov, co-founder of Locomizer. “Nightley is a go-to company for social media and inbound marketing insights as over 3,800 customers have subscribed to their service in Japan. Through today’s agreement, Locomizer Audience Map will now be offered on Nightley’s website. It is a terrific opportunity to instantly create a visibility and awareness of our product in Japan.”

“We are excited to start working with Locomizer on both business and data fronts,” said Yutaka Ishikawa, CEO of Nightley. “Nightley will offer Locomizer Audience Map on our website to create additional revenue streams. From the data deal point, our product Inbound Insight will fuel Locomizer Audience Map and vice versa, complementing our products with proprietary data insights.”

The companies will work closely together on further data integrations and product developments, aiming to offer both companies’ data layers beyond initial service bundles.

Nightley will also leverage Locomizer’s international presence to answer their customers’ requests for coverage beyond Japan market.

For more information about Locomizer/Nightley “Audience Map x Inbound Insight” partnership, visit: http://inbound.nightley.jp/audience_map/ (Japanese). For Nightley’s press release in Japanese, visit: http://nightley.jp/archives/6377

About Locomizer:
London, UK-based Locomizer uses principles of Nature to discover and predict the interests of people based on their real world behavior. Our revolutionary interest-predicting algorithm is based on more than 10 years of scientific research on the development of the nervous systems. Locomizer has a solid track record to be superior in helping brands and agencies find relevant customers and drive up campaign efficiency. Locomizer’s technology is unsupervised and could be scaled instantaneously across audiences, geographies and business verticals. Learn more: locomizer.com

About Nightley:
Tokyo, Japan based Nightley is a leading social media and inbound marketing analytics company, offering its flagship product Inbound Insight to over 3,800 agencies, brands, local merchants and government organizations on a subscription basis. Inbound Insight provides a complete view on foreign tourist footfall across Japan, identifying hotspots among tourists by nationality, gender and other rich filtering options in real time. For more information on Nightley, please visit http://nightley.jp/.

Locomizer Press Contact:
Alexei Poliakov
info@locomizer.com

Logo – http://inbound.nightley.jp/audience_map/img/ii-locomizer@2x.png

SOURCE: Locomizer

Locomizer powers up Posterscope’s OOH campaign for video game Doom

image courtesy: The Drum

image courtesy: The Drum

Locomizer partnered with Posterscope to provide geo-behavioural and social media insights to intelligently identify sites frequent with gamers to promote there a new release of video game Doom by Bethesda studio. This campaign is the second one Locomizer works on for Bethesda’s titles. The first success came with Fallout 4 campaign early this year and which just won Clear Channel’s Outdoor Planning Award for best use of data and insight. The Doom campaign is getting news media’s attention as The Drum breaks the story with greater details about planning and execution the campaign by Posterscope and mentioning Locomizer. You can read the article by following this link.

Posterscope / Target Media / Locomizer win Clear Channel’s Outdoor Planning Award

image credit: Clear Channel

image credit: Clear Channel

Clear Channel crowned Posterscope, Target Media and Locomizer for the best use of data and insight in Bethesda’s Fallout 4 game’s out-of-home campaign. Locomizer’s proprietary audience discovery tool AffinityBI fueled the campaign with precise target audience insights, allowing to plan and execute the campaign in an effective manner:

By putting social data at the heart of OOH planning, Fallout 4 was able to achieve cut-through and take ownership of online conversations.

The use of audience optimisation tools and social media discovery engines, meant an effective mix of data, audience insight and location expertise could be used to develop a precisely targeted campaign.

The creation of ‘virtual hotspots’ identified key locations where target audiences were most engaged with social media while out and about. These areas were then overlaid with striking Out of Home creative, pushing Fallout 4 into the heart of the conversation.

This innovative approach turned Fallout 4 into the must-have game for Christmas.

Our congratulations to great folks at Posterscope and Target Media!

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Havas Media releases Jameson Irish Whisky video case featuring Locomizer

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Havas Media published a great explainer video about our joint work on the out-of-home campaign for Jameson Irish Whisky brand. Havas Media used data analytics from Locomizer to tackle a challenge of moving Jameson from a spirit for ‘Dads’ to one for ‘Lads’ (broadly Men 25-34). The objective was to drive uplift in core brand metrics, increase saliency and increase relevance to lads target. Watch the video to learn what happened next.

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