This Week In Location Based Marketing podcast did an awesome job by hosting and interviewing Locomizer’s CEO Alexei Poliakov and HERE Technologies’ product marketing manager Dobrina Laleva. As you know, Locomizer has teamed up with HERE to tap into their global database of points of interests in order to better define and target audiences. Both Dobrina and Alexei shared views on location intelligence market trends and joint work between two companies.
Locomizer will provide monthly updates of targetable place profiles of key audience segments to complement and enhance PML Group’s data-driven campaign planning and execution.
LONDON, August 9, 2018 Locomizer, the award-winning provider of location analytics and anonymised audience research for global media agencies and brands, today announced a partnership with PML Group to provide its GDPR-compliant Audience Discovery Platform (ADP) in Ireland. The companies will work together on an audience taxonomy tailored to the needs of PML Group customers and deliver those on a monthly updated progression.
“The Locomizer platform adds to our ability to provide clients with new levels of data led planning matching mobile audiences and locations via mobile data”, said James Byrne, PML Group Marketing Manager.
Locomizer has patented a unique and proven method of explaining and predicting consumer behaviour in an offline world. The analysis enables the company to discover non-obvious hotspot locations with receptive audiences.
“PML Group is market leaders in Ireland and well known for consistent investment in cutting-edge technologies to deliver more value to their clients. We are extremely delighted that they have chosen Locomizer to bring our place profiling service to the Irish market. We will work closely with PML Group team to ensure the delivery of precise place profiles matched to target audiences,” said Alexei Poliakov, Locomizer CEO and Co-Founder.
ABOUT PML Group
PML Group is Ireland’s leading Out of Home advertising and location based marketing specialist. They have a deep understanding of what people think, feel and do out of the home, making them experts in reaching and influencing audiences in the physical world. They combine insight, data, technology and smart people to create compelling, creative and quantifiable solutions, which make a meaningful difference to businesses and brands. They enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships. PML Group is part of the Posterscope Worldwide Network.
Locomizer is an award-winning global leader applying pattern-detection and spatial analytics to turn raw location data into premium, actionable business insights that match potential customer audiences to real world locations. The patented Audience Discovery Platform reveals behavioural trends and previously unseen relationships between people and places. The data is used by multiple market sectors, including AdTech, Brands, Real Estate and Retail to appraise the strategic decision-making of a location value to maximize ROI and to give competitive advantage. For more information, visit www.locomizer.com.
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Locomizer teams up with HERE Maps for global access to HERE 2D Footprints and HERE Places, a database of points of interests (POI). Please see below the official press release for more details (Link). This partnership allows Locomizer to tap into global database of points of interests, which is being constantly updated for newly created and going out of business venues on an international scale. In cooking it is important to have your ingredients fresh, and likewise in our geo-behavioural analysis, POI database needs to be “fresh” in order to provide powerful consumer insights to our customers. HERE Maps expertise in geographic information system (GIS) and mapping is one of the best in the industry and we are very excited to work together with them.
HERE location data helps Locomizer better define and target audiences
July 26, 2018 at 14:00 CEST
Amsterdam and London – When advertising targets the right audience at the right time, it benefits both advertisers and consumers. That’s the aim of a new partnership between Locomizer and HERE Technologies that combines the power of location data and audience segments to bring more targeted insights and ROI to marketers and brands.
Locomizer matches consumers to locations to help retailers, real estate companies, brands and other advertisers better understand consumer groups via advanced algorithms that build segments based not on point store visits, but on historic behavior and long-term affinity patterns. By integrating HERE Places and HERE 2D Footprints into its technology, Locomizer enhances its data science to more precisely identify locations and better determine consumer behavior.
HERE Places Extract—the HERE global database of more than 100 million places—further advances Locomizer’s algorithms and helps improved “location history”. HERE continuously updates its places from thousands of different sources and applies machine learning to identify sites and remove inaccurate, irrelevant or duplicate information. HERE 2D Footprint gives the actual shape and size of a building or location to pinpoint dynamic signals in and around a place of interest, to better predict and identify when relevant consumer groups should be targeted.
“Businesses constantly seek ways to advance segmentation and enhance market insight methodologies with dynamic data,” said Alexei Poliakov, CEO and co-founder of Locomizer. “HERE data helps us to accelerate our international expansion with its global coverage and depth of its insights to provide multiple industries with consistency and accuracy for their advertising initiatives.”
“Locomizer’s approach to data science brings a new way to think about and discover how people interact with their surroundings,” said Herve Utheza, Head of Media, Advertising & Telco at HERE. “The combination of broad, accurate location data and Locomizer’s innovative way to look at neighborhood behaviors creates links between spaces, in which brands that can push advertising creative and experiences to a new level of consumer delight.”
Locomizer services clients in Australia, Finland, Ireland, Japan, Kenya, the Netherlands, South Africa, Russia and the U.K.
Locomizer is an award-winning global leader applying pattern-detection and spatial
analytics to turn raw location data into premium, actionable business insights that match potential customer audiences to real world locations. The patented Audience Discovery Platform reveals behavioral trends and previously unseen relationships between people and places. The data is used by multiple market sectors, including AdTech, Brands, Real Estate and Retail to appraise the strategic decision-making of a location value to maximize ROI and to give competitive advantage. For more information, visit www.locomizer.com.
About HERE Technologies
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com.
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Locomizer drives sales by discovering target audiences to match with relevant campaigns.
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