Locomizer partners with Dentsu Aegis Posterscope Russia to fuel their success with GDPR-compliant location intelligence data

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Example of Locomizer audience heatmap for Moscow

Dentsu Aegis’ outdoor advertising specialist Posterscope Russia and Locomizer have signed an agreement to collaborate on creating unique audience insights for Posterscope to drive more effective campaign planning and execution of their customer success stories.

The companies are working together to define the most requested audience interests and visualize them as heat maps for easy comparison and discovery of the right audience whereabouts and map them to specific campaigns. Using its GDPR-compliant Audience Discovery Platform (ADP), Locomizer will create heat maps that are abstract data layers that do not contain any personal information, eliminating any risks of breaking anyone’s privacy.

“Locomizer discovers target audiences in a more granular way than was previously achievable on the market. This allows us to smartly select optimal sites for advertising based on a clear understanding of brand-centric audience insights, making sure we are not missing any hotspots for target audience,” said Anatoly Kupreev, CEO of Posterscope Russia.

“We are delighted that Posterscope Russia selected us after rigorous tests and trials in which we proved the applicability for our audience discovery solution in a new geography. It is a great pleasure to work with such smart people and we are looking forward to expanding in the Russian market,” said Alexei Poliakov, Locomizer CEO and Co-Founder.

Locomizer have patented a unique method of explaining and predicting consumer behaviour in offline world. This allows the company to discover non-obvious hotspot locations with receptive audiences. Based on the notion that our place preferences define our real life interests, Locomizer offers location intelligence to a range of businesses, including advertising agencies, consumer brands, retailers, insurers, and city planners to tap into hyper-local consumers’ footfall behaviour that reflects their interests. What makes this offer even more compelling is that the outcome of Locomizer analysis is a totally GDPR-compliant data solution.

Locomizer granted patent in Japan as company builds strong IP around the world

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LONDON, June 25, 2018

Locomizer is determined to build strong IP around the world as one of company’s strategic pillars to enter new markets and help companies leverage the power of place and match audiences to location. Last month we reported the approval of our patent application in the U.S. and today we are excited to announce that Japan has also confirmed the grant of a Japanese patent for our innovative location intelligence IP. The news comes at the right time as Locomizer is building momentum in this market by localizing its product and entering into partnerships with formidable players. The company will continue obtaining patents in key international markets to supercharge its growth.

photo credit: Dakiny Tobu Railway “Crayon Shin-chan” Wrapping Train : 東武鉄道クレヨンしんちゃんラッピングトレイン via photopin (license)

Locomizer joins ranks of global Location Based Marketing Association (LBMA) to collaborate with industry best on untapped business potential of location intelligence

locomizer-lbma-memberLondon/Tokyo, 4 June 2018 Locomizer has officially become a member of the Location Based Marketing Association (LBMA), an exclusive group of 450+ industry movers and shakers. The company is honored to join the “fastest growing industry association on the planet” whose goal is to share knowledge about best practice business cases of location data usage. Given the concern about personal privacy, multiple industries have taken a keen interest in LBMA and its programs that accelerate the adoption of GDPR-compliant location-based analytics and intelligence.

“We launched Locomizer with the goal of enabling companies in myriad market sectors to harness location intelligence to accelerate marketing ROI while simultaneously protecting personal data. Thus, GDPR compliance was designed into our Audience Discovery Platform technology from the start. Being an LBMA member provides an opportunity to be more vocal about the benefits of geo- behavioral user and place interest profiling and targeting,” said Alexei Poliakov, Locomizer CEO and Co-Founder.

“We’re excited to have Locomizer on board and look forward to working with their team to grow this industry globally, challenge the current data location models and ultimately bring the power of Who/Where to the forefront,” said Asif Khan, LBMA Founder and President.

For more details, watch The LBMA’s latest weekly video podcast – “This Week In Location Based Marketing” as Khan announces Locomizer joining the organization (scroll to 36:30 time stamp).

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Locomizer identified as top key vendor in rapidly growing global location intelligence and analytics market along with Google, Cisco and SAP

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It’s great to know that the location intelligence and analytics market is estimated to be $6.5 billion in 2014 and is expected to grow at a CAGR of 11.9% till 2020. It’s even greater to know that Locomizer is profiled in the industry research paper “Location intelligence and location analytics Forecast 2015-2020” by 9Dimen Group that made this forecast.

Locomizer is identified as top key vendor in rapidly growing global location intelligence and analytics market along with Google, Cisco and SAP.  Think David and Goliath and remember who won the battle.  And Locomizer has European Data Protection Privacy legal compliance designed into its Audience Discovery Platform!  Complete report here.

Locomizer welcomes Jayne Chace as a key advisor on strategy as the company enters the scaling phase

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We are happy to announce that Jayne Chace will be joining our advisory board to further strengthen our growth strategy in cross-market and international expansion areas. Jayne Chace has 25 years international expertise in building brands, business development, sales enablement tools and training, partner/channel management, strategic communications and transformational marketing that delivers value to the bottom line.

“Jayne’s agreement to join Locomizer comes at a vital moment as we are readying our SaaS product ‘Audience Discovery Platform’ for a commercial launch. We hope to tap into Jayne’s expertise for her to guide us on key management issues, fundraising and product marketing. I am excited to see what started as a friendly chat over coffee to become a fruitful business commitment,” said Alexei Poliakov, Locomizer CEO and Co-Founder.

With diverse experience as CMO, consultant and Board Director in blue chip companies, start-ups, venture capital and private equity, Jayne has built a reputation for delivering outstanding results, launching products and services globally in multiple market sectors and taking B2B and B2C companies for successful IPOs and acquisitions.

Jayne began her career as a history professor in America.  She is also a Board Advisor for Device Pilot, Infertile-Life and Wayra/Telefonica Accelerator and speaks in MBA programs and conferences. For more details see:  http://www.linkedin.com/in/JayneChace