TAPTAP Networks Taps Locomizer for Location Analytics

gpsbusinessnews-logoLocomizer, a location analytics startup for mobile ads has announced an agreement with TAPTAP Networks, the largest independent mobile ad network in Spain and Latin America. Read more…

Press Release: Locomizer empowers ad relevancy through geo-behavioral interest profiling, partners with TapTap Networks

We are pleased to share the news about our partnership with TAPTAP Networks, the largest independent mobile advertising company in Spain and Latin America, to process their anonymized geospatial data to build targeted geo-behavioral user interest profiles. The official press release follows below:

TAPTAP Networks enhances its geo-behavioral profiling technology with an agreement with Locomizer

London and Madrid, December 10th, 2014 – TAPTAP Networks, the largest independent mobile advertising company in Spain and Latin America, and Locomizer, provider of location analytics technologies, announced today a partnership to enrich TAPTAP’s Sonata Ad platform.

SONATA (www.sonatalocal.com) is the first global mobile advertising platform aimed at brands and local advertisers seeking local contextual awareness, increased physical store footfall and in-store analytics. Built mobile-first by former retailers and AdTech experts, Sonata’s technology leverages geo-enabled devices such as smartphones and tablets, socio-contextual signals, and in-store audience data, enabling attribution between local contextual advertising and real-time, in-store foot traffic data.

The SONATA platform allows advertisers to quickly create and customize a local contextual campaign, including its banners and landing pages. Sonata ads appear on mobile apps and web sites whose users have previously opted in to being positioned. The platform is then able to accurately pinpoint, target, and serve ads to users who are most likely to visit a particular local business.

Locomizer’s proprietary algorithm will use geo-data in a combination with points of interest (POI) data as its input. These are then converted into individual geo-behavioural user interest profiles – a new way to interpret, store and use positional information. User interest profiles are created with Locomizer’s behavioural model, which was developed through studying cell movements and interactions in live systems. This model analyses user’s behaviour to understand real-life interests and preferences, making it ideal for matching with relevant services and offers.

“Physical presence provided by opt-in users through their mobile devices convey the same information that legacy cookies on the internet once did. As mobile usage takes over the internet cookies become irrelevant and presence signals allow for the creation of geo-behavior profiles that both global brands and local advertisers value in order to drive people through the purchase funnel. Locomizer’s bio-enabled proposition truly enhances our ability for out of the box mobile audience profiling. Said Alvaro del Castillo, CEO and founder of TAPTAP Networks.

“Our ability to translate geo-data into a very sophisticated set of user-interest-profiles and distinctive segments has its very natural fit with the mobile advertising world” said Alexei Poliakov, Locomizer co-founder and chief scientist. “We are delighted about the partnership with TAPTAP and thrilled to see that the trial campaign, we supported them with our technology earlier in the year, was so successful it translates now into a commercial proposition to advertisers and marketers”.

The joint offering will be available through TAPTAP´s global platform SONATA.

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About TapTap Networks
TAPTAP Networks is the leading mobile engagement company dedicated to audience mobilization and monetization. Founded in March 2010 and based in Madrid, with offices in New York and Bogotá, TAPTAP offers the most advanced technology and services to publishers, and advertisers globally through its proprietary platform SONATA. TAPTAP´s CEO is a regular mobile media and advertising speaker at world industry events such as the 2015 Mobile World Congress conference in Barcelona.

Contact with TAPTAP Networks: Twitter: @TAPTAP_Networks | CrunchBase: http://www.crunchbase.com/organization/taptap-networks
Email: marketing@taptapnetworks.com

About Locomizer
London, UK based Locomizer is an enterprise location analytics company. Their world’s first Audience Discovery Engine powered by Biology-inspired proprietary algorithm creates highly-targetable user interest profiles by identifying user behavior patterns from location updates (directly from mobile phones or via mobile apps). This enables their enterprise customers to uncover the right audience for the right targeting, resulting in higher mobile marketing ROI along with increased conversion and engagement rates.

Twitter: @locomizer | Website: www.locomizer.com | LinkedIn: www.linkedin.com/company/locomizer |
CrunchBase: crunchbase.com/organization/locomizer

Press Contact: TAPTAP: Miguel Tena miguel.tena@taptapnetworks.com 0034 91 101 1001
Locomizer: Alexei Poliakov, info@locomizer.com, +44 787 024 8314

PDF Download link: Locomizer-TapTap press release

Locomizer nominated for CTIA Startup Lab

StartupLab_FinalistLogo_rev2

We are proud to share exciting news about our selection for the CTIA Startup Lab program that will take place September 8-11 as part of Super Mobility Week at the Sands Expo Center in Las Vegas. The official CTIA press release was out today, announcing about our selection along with other great startups that made the Startup Lab’s shortlist. Locomizer will be busy running a demo table during the expo days to showcase two innovative technologies:

  1. Geo-Behavioral User Interest Profiling – affinity scores for hundreds of real life activities and interests calculated with our proprietary Biology-inspired algorithm using positional information associated with people, places, and objects. The generated profiles are ideal for relevant targeting, matching and recommendations pushing the marketing ROI up for our customers.
  2. Geo-Behavioral Interest Graph – is the result of aggregating the anonymized geo-behavioral user interest profiles, which are extrapolated on the map to show footfall traffic by people interests. Imagine getting an API access to contextual knowledge of any given place by day part. The Graph is specifically useful for, but not limited to real-time mobile ad targeting, retail hyper-local promotions, financial and insurance market analytics, urban planning, and event management.

Locomizer was also invited to take part in an Investor Day on September 16 at Orange Labs in San Francisco. Please drop by our demo table at the CTIA or let us know if you want to meet us in San Francisco the following week.

Locomizer selected for the 100 UK Startups List by Startups.co.uk

The Startups.co.uk website, the UK’s No.1 service for starting a business, has recognised locomizer as the world’s first nature-based data analytics company ‘making location relevant’ by placing us into the 100 UK Startups List! Thank you for this honour! Read more

Locomizer participated in ad:tech london conference

We had a blast at the ad:tech london in September! It was our first appearance here and it turned out to be very productive as we met with a lot of potential clients and partners. Location is definitely getting a lot of attention from the ad:tech crowd for its targeting capability. We also were interviewed by GPSBusinesNews.com:

At the AdTech conference last week in London GPS Business News met with Locomizer, a UK start-up that uses location analytics to build mobile profiles. We interviewed with Alexei Polyakov, co-founder of the company. Read more