Locomizer’s GDPR Compliant ‘Audience Discovery Platform’ Strengthened by US Patent Approval as Competitors Withdraw from Europe

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Locomizer uses algorithms that discover and interpret behaviour that translate streams of location histories into abstract but targetable place profiles used by media agencies and brands for successful campaigns that match the right people to the right places.

LONDON, May 2, 2018

Locomizer, the award-winning provider of location analytics and anonymised audience research for global media agencies and brands today announced success in its application for its ‘Interest Profile of a User of a Mobile Application’ technology from the US Patent and Trademark Office. The ruling cements Locomizer’s lead in providing location data that is compliant with the stringent new European data privacy protection rules known as General Data Protection Regulation (GDPR) that become effective May 25th.

The GDPR legislation stops location based mobile advertising businesses from serving ads to users without their consent, which means from May 25th it will become more challenging to find the volume of inventory in the right locations for the ads and the buy rates will be significantly higher. “Our new patented technology allows Locomizer to provide a proven solution to media agencies and brands who still want to advertise directly to the right person in the right place and at the right time,” said Alexei Poliakov, Locomizer CEO and Co-Founder.

The cost for complying with the new privacy protection law combined with the diminishing sources of indirect location data has significantly impacted the marketplace of place profiling data suppliers.

“In addition to the highly publicised situation at Facebook, other US-based data providers have been forced to vacate the EU market, because they could no longer be legally compliant. By comparison, Locomizer’s algorithm extracts untapped insights from peoples’ locations, and all data collected and used is anonymised. This level of privacy protection is something our customers appreciate, particularly as privacy is built-in and we are GDPR compliant by design,” explained Poliakov.

Companies benefitting from Locomizer technology that increases campaign ROI range from Jameson Whiskey, Mercedes-Benz, BMW, and GM to Clarins, McDonalds, Subway and Arla. It has also powered outdoor advertising agencies for global behemoths like Posterscope, Dentsu Aegis Network and Havas Media to media owners like JCDecaux, Clear Channel and Exterion Media.

A delighted Nick Halas, head of Innovation and Data at Posterscope says: “We’ve found our partnership with Locomizer incredibly valuable; using their platform we’ve opened up new levels of location targeting, which has allowed us to innovate faster and harder, and helped us win more business.”

“This award is the first in a series of global patent applications covering seven key markets including Europe and Asia. The US is central to our future success and this patent helps us to build further credibility for Locomizer’s Audience Discovery Platform that has created a completely new standard based on human interest rather than just physical locations,” said Poliakov.

Locomizer has been quick to recognise how the platform can be used across multiple market sectors and in various applications – from Smart Cities and Urban Planning to E-Commerce. Locomizer has also gained the trust of the commercial real estate market and now CBRE, the world’s largest commercial real estate firm, uses Locomizer’s platform to accurately match workforce requirements to places. This helps them and the organisations they serve to locate each work-place in the right location to attract and retain suitable talent.

ABOUT LOCOMIZER
Locomizer, an award-winning provider of location data and algorithms that matches the people to places, is used by organisations worldwide to discover and focus on the right places, audiences and demographics. Locomizer’s patented technology delivers location insights and analysis to support better decision-making and targeting for operational and marketing executives. This includes global brands and outdoor advertising/media agencies to media owners and commercial real estate firms. To learn more visit www.locomizer.com

For more information contact:
Alex Poliakov: alex@locomizer.com and phone: +81 80 3016 9428
Alexei Poliakov: alexei@locomizer.com and phone: +44 78 7024 8314

photo credit: stockcatalog data security via photopin (license)

We are hiring: Sales Manager position

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Are you a successful business development manager or senior sales executive looking for a step up into a sales manager role?

Using proprietary algorithms, Locomizer enables major brands and advertising agencies to harness the power of data to identify, reach and connect with target consumers like never-before. Strategically located in London and Tokyo, Locomizer has a strong client list from world-class advertising agencies to major brands like Diageo – famous for Smirnoff Vodka, Jameson Whiskey and Stella Artois.

Our business is on an exciting global trajectory and as we grow, we are looking for passionate people to get behind our vision and road-map. This includes the 2018 launch of new products and services that will unlock further sales and business opportunities.

Responsibilities include:

  • Opening, building and managing relationships with agencies and brand clients, both over the phone and face to face
  • Identifying key partners that bring synergies with Locomizer’s offering – establishing long-term strategic relationships
  • Identifying and capitalising on up/cross-sell opportunities within existing customer base
  • Working with clients in understanding their needs and capability to deploy smarter outdoor ad targeting
  • Building proposals and presentations whilst thinking of new ways to create value
  • Collaborating with cross-functional teams to help clients continue to get maximum return through Locomizer
  • Ensuring revenue targets and goals are achieved
  • Analysing and tracking key metrics to identify trends and highlight issues
  • Providing analysis of revenue/traffic to clients and gain more understanding about supply and demand to include their objectives
  • Actively engaging with fellow team members to ensure appropriate messaging is passed to the customers
  • Demonstrating an understanding of the market place and the different challenges/problems that advertisers face
  • Updating Locomizer’s CRM to track progress and demonstrate productivity and a solid pipeline of prospects
  • Liaising with internal stakeholders to ensure optimal delivery of all campaigns

Our ideal candidate has:

  • 3 – 5 years digital media experience, with at least 3 – 4 years in a client facing, sales capacity
  • Background in advertising operations, analysis, account management highly preferred
  • Ability to both identify clients’ technical need, and relay Locomizer’s technical proposition in a way that is understandable and digestible to the client
  • Familiarity with a drive to achieve and surpass monthly and quarterly revenue targets
  • Knowledge and understanding of OOH (Out of Home) / Outdoor Advertising
  • Eagerness and hunger to work in a high energy, rapidly growing start-up environment
  • Energy, resilience and creativity, and a drive to thrive
  • Large range of existing relationships and contacts with agencies and advertisers or the ability to create them
  • Excellent presentation and communication skills, both in person and over the phone
  • Strong organizational and planning skills, an attention to detail, and an appreciation of deadlines

Seniority Level

  • Manager – Individual contributor with future scope to lead a team

Industry

  • Online Media
  • Marketing and Advertising
  • Information Technology and Services
  • Data, Cloud and SaaS

Job Types: Full-time, Commission, Permanent

Required experience:

  • Sales: 4 years

To apply, please send your CV with a brief cover message highlighting relevant experience to tariq@locomizer.com.

Locomizer expands its geo-behavioural analytics to commercial real estate

Locomizer today announces it has become a supplier to CBRE providing its location intelligence and audience insight services. Locomizer delivers unique geo-behavioural insight reports which give the ability for companies to identify and clarify which location will best serve their operational requirements, from both a consumer or workforce perspective.

The Locomizer platform is able to accurately match workforce requirements to a specified place and visa-versa, ensuring a business locates where it is most likely to be able to attract the talent necessary to provide a sustainable workforce. The application of the audience and site data allows commercial real estate companies to more effectively evaluate the advantages and suitability of one site to another.

“Our physical movement patterns reveal much about who we really are and by applying the Locomizer algorithm to historical geo-location and social media data, we are able to produce behavioural reports that are more powerful and meaningful for our clients ” said Locomizer co-founder Alexei Poliakov.

“Our starting point is in the understanding that each place has it’s own identity, which can change at different times of the day as people with specific interests come and go. Locomizer is able to profile both places and people then present these insights in an easily understood manor”.

About Locomizer

Locomizer Ltd is an award winning global leader in the application of artificial intelligence biometric and spatial analytics to help classify multiple different types of human behaviour. Backed by more than 10 years of leading scientific research, Locomizer has invented a new way of connecting the emerging parallel digital world to physical real-world environments. Locomizer is rapidly enhancing the way that companies can discover and segment a whole range of places, audiences and demographics. The company’s unrivalled location insights and analysis support better decision-making and targeting for operational and marketing executives across a whole range of sectors. Please visit our website at www.locomizer.com

This Week In Location Based Marketing podcast picks up Locomizer Smirnoff Cider story

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Kudos to Asif Khan (@AsifRKhan) of Location Based Marketing Association (LBMA) for covering Locomizer’s recent OOH campaign for Smirnoff Cider during his popular podcast “This Week In Location Based Marketing“. Our story begins at 11:55.

Locomizer to power world’s first ‘Smart Street’ with Footfall Insights

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Locomizer, the worlds leading biological market intelligence company, is proud to team up with The Dandy Lab on the launch of their newest pop-up retail experience in the heart of London’s West End by providing untapped consumer insights.

Powered by Biological Intelligence know-how and aggregated footfall history, Locomizer proprietary algorithm calculates the interests of shoppers who pass by the area, providing retail brands and property operators with dynamic consumer or staff insights at a street level. Locomizer understands that each place has it’s own identity, which can change at different times of day as people with specific interests come and go.

Thanks to Locomizer’s revolutionary geo-behavioral audience profiling, now it is possible to know not only how many people pass by your venue, but also what their top interests are by day part. This information is invaluable for brands as they can make data-driven decisions on when to launch an hourly flash promotion to cater to a specific interest of shoppers or tailor their in-store shelf inventory accordingly to stay relevant to the people in that location.

Equally, property operators and landlords can lure more tenants by having on Locomizer footfall analytics that depicts the audience interests on site and effectively matching audience interests with tenant offerings.

‘Locomizer empowers the B2B element of The Dandy Labs’ smart retail concept on Bird Street by providing pop up shop owners and landlords with unique footfall interest analytics and measurement reporting enabling them to stay relevant and better connected to their customers’. – Julia Bainiaksina, Co-Founder, The Dandy Lab.

‘The ability to understand people on the high street in a dynamically changing context revolutionizes off- line shopping by giving it data-driven insights such as visitation rates and shopper profile information by time of day, data that has only available to online retailers in the past. Locomizer is excited to be pushing boundaries in this market with our geo-behavioral and location affinity analytics’. – Alexei Poliakov, Co-Founder, Locomizer.

Locomizer works with huge volumes of raw location data and the results are outputted in the form of online interactive audience heatmaps that can be viewed by day part, showing what kind of shoppers are nearby at any given time period.