Locomizer Deciphers Irrational Consumer Behaviour with Biological Intelligence and Launches Audience Map for Marketers to Discover Brand-Centric Audiences on the Fly

Locomizer launches a self-serve SaaS dashboard to discover target audiences for any brand, service or product and offers 50% off during December 2016.
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LONDON, Dec. 7, 2016 – Locomizer, the company applying Biological Intelligence (BI) to match brands with relevant audiences for effective targeting ROI, today announced that it has launched its Audience Map, a targeted broadcasting platform to discover dynamic audiences for out of home (OOH) and geo-fence targeting campaigns. The platform is an ideal planning tool for agencies and brands that want to reach out to receptive crowds with a street-level granularity.

Locomizer analyzes big data from anonymous sources and builds predictive audience model available through the data-as-service analytics platform. With its help a client can select from hundreds of audience categories, narrow down the search to a very granular level and discover when and where to reach out to a very responsive crowd.

Based on the deliverables of previous Locomizer product implementations, the ROI of marketing and advertising campaigns driven by the technology increased twice.

“Given Artificial Intelligence’s limitations in predicting ‘irrational’ human behavior, Locomizer is introducing the biological approach as a solution, which doesn’t contradicts but rather complements the AI development,” said Dr. Alexei Poliakov, cofounder of Locomizer. “BI considers human behavior and the power of association and affinity as a native computation. Biological Intelligence has a major advantage at its core: it understands that systems have intelligence and a collective behavior, even without a brain. Therefore, instead of trying too hard to predict one consumer’s behavior in isolation, BI can effectively crowd source behavior, and save a big computational headache.”

Locomizer is announcing the launch of its Audience Map at the Unbound London 2016 conference on December 7th, where the company will be conducting the Audience Map demo sessions for the Unbound attendees. To mark the official release of the product, Locomizer is offering the subscription introductory plans with a 50% discount to those who sign up during December 2016.

“Locomizer is excited to help our customers significantly reduce their marketing planning costs with this first-of-its-kind dashboard self-serve service,” said Alexei N. Poliakov, cofounder of Locomizer. “The Audience Map enables marketers to instantly discover audience segments on a map by typing in a keyword and hitting a search button in a Google Search-like user interface. The audience heatmaps will be created on the fly.”

The tool is available in three options, with subscription price starting from $299 during December offer.

The registration for a free seven-day trial version of Audience Map is open now at http://signup.locomizer.com/.