‘We’re looking for the lads’: Inside Jameson’s targeting strategy
OCTOBER 12, 2015
Jameson Irish whiskey, part of France’s Pernod Ricard, is targeting an unlikely demo with its latest U.K. outdoor ad campaign: beer-swilling lads. The whiskey brand used an audience-discovery engine called Locomizer. The platform’s algorithm analyzed Twitter data that was geographically close to the 4,500 bars or pubs that sell Jameson whiskey. (Link).