Locomizer in press: Digiday article

digiday's press coverage of locomizer

‘We’re looking for the lads’: Inside Jameson’s targeting strategy

OCTOBER 12, 2015

Jameson Irish whiskey, part of France’s Pernod Ricard, is targeting an unlikely demo with its latest U.K. outdoor ad campaign: beer-swilling lads. The whiskey brand used an audience-discovery engine called Locomizer. The platform’s algorithm analyzed Twitter data that was geographically close to the 4,500 bars or pubs that sell Jameson whiskey. (Link).