image courtesy: The Drum

Locomizer powers up Posterscope’s OOH campaign for video game Doom

image courtesy: The Drum

image courtesy: The Drum

Locomizer partnered with Posterscope to provide geo-behavioural and social media insights to intelligently identify sites frequent with gamers to promote there a new release of video game Doom by Bethesda studio. This campaign is the second one Locomizer works on for Bethesda’s titles. The first success came with Fallout 4 campaign early this year and which just won Clear Channel’s Outdoor Planning Award for best use of data and insight. The Doom campaign is getting news media’s attention as The Drum breaks the story with greater details about planning and execution the campaign by Posterscope and mentioning Locomizer. You can read the article by following this link.