Marketing.ie reports that “Guinness has launched its summer OOH campaign ‘Guinness Time’ and it includes Dynamic scheduling to leverage the ever-changing Irish summer weather. The message, served by PML Group’s Dynamic platform, is based on weather conditions with ‘It’s Hot. We’re Cold. Guinness Time.’ displaying when the temperature reaches or surpasses 18 degrees.”
The campaign ran on multiple JCDecaux formats and booked by media agency Carat Ireland and outdoor specialist Source Out Of Home. The creative is by AMV BBDO.
Locomizer is proud to supply our proprietary data of audience affinity for ‘Drinks Out’ analysed for the planning and placement of this innovative weather-triggered OOH campaign.
As the result, the campaign was awarded JCDecaux’s campaign of the month for June.