With people on the go and always connected, location data from mobile devices has become a powerful dataset to better identify and understand consumer interests.
Locomizer’s consumer profiling technology AffinityBI is inspired by principles of Nature (Biological Intelligence – BI). It translates individual historic geo signals into user interest profiles, which revolutionize personalised targeting by providing a new way to understand a user’s affinity to real world activities. AffinityBI can then be used for relevant targeting and recommendations to maximize marketing ROI.
Marketers are taking advantage of Locomizer’s AffinityBI-powered Targeted Broadcasting SaaS platform to match brands with relevant audiences by planning and executing Out of Home (OOH) and digital ad campaigns.
First of all select the “audience” segment from your search menu
A quick audience heatmap will appear based on the selected segment
Go to the Advanced menu to narrow down your search by applying audience filters
Save audience hotspots with the strongest affinity signal and download a report
Locomizer drives sales by discovering target audiences to match with relevant campaigns.
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