Products

Locomizer offers a set of Cloud-based, real-time data APIs powered by its core geo-behavioural user interest profiling technology - the Audience Discovery Engine:

Geo-Behavioral Profile API

Retrieves customer interests from their location history and outputs distinctive user interest profiles, making them ideal for relevant targeting, recommendations, all kinds of personalization and user matching. Simply saying, the API helps answering a question of "WHO TO TARGET?"

Footfall API

Provides a detailed, rich, contextual knowledge of any given place by footfall interests and day part. The data feed is a result of aggregating, anonymising, and extrapolating of individual user interest profiles. API empowers marketers to make a decision of "WHEN AND WHERE TO TARGET THEIR AUDIENCE."

Technology

We’ve built a very complex patent-pending mathematical solution that is based on the laws of Nature. We call it the Audience Discovery Engine. The Engine enables a new way of audience discovery and segmentation. We believe that our location = our identity. We are, our real-life interests and preferences are a product of our local footprint. By looking at places and surroundings where customers tend to spend their time at, the Audience Discovery Engine generates unique Geo-Behavioral User Interest Profiles - a new way to interpret, store and use positional information. User interest profiles are created with our behavioral model, which was developed through studying of cell movements and patterns in nature. This model analyses your behavior in and around places to understand your real-life interests and preferences.

Blog

Stay tuned for our news, updates and announcements.
Dec 0
Dec 0

Alumnus Locomizer partners with TAPTAP Networks

Collider alumnus Locomizer, a provider of location analytics technologies, announced a partnership to enrich TAPTAP’s Sonata Ad platform today. TAPTAP Networks is the largest independent mobile advertising company in Spain and Latin America. Read more…

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Dec 0
Dec 0

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov – the founder of the company last year about their idea behind the start-up and plans for the future. This week Locomizer has finally announced their first products and a partnership with a Spanish ad network […]

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About

So, what's in the name? Locomizer is a play of several words, including a noun location and verbs maximize and analyze. Figuratively speaking, locomizer means "maximizing the analysis of location."
  • 2013

    Accepted to B2B startup accelerator Collider12 (London, UK)

    Selected by London B2B incubator Collider12 for Winter/Spring 2013 Class and raised our first seed round.

  • 2013

    Built and tested MVP

    Used advice and money from the Collider12 accelerator to build and test our MVP.

  • 2013

    Entering the Silicon Valley

    Selected by San Francisco Momentum startup accelerator for Summer 2013 Class hosted by RocketSpace.

  • 2013

    Made it to Mashable

    Locomizer was named by Mashable a TOP25 UK startup!

Founding Team

Locomizer was founded in February 2013 by two Alexei Poliakovs - we have the same first and second names by a pure coincidence but luckily our middle names are different ;)