The result of retrieving customer interests from their location history and outputting distinctive user interest profiles showing user interest levels (affinity scores) towards specific activities, essential for relevant targeting, recommendations, all kinds of personalization and user matching.
Provides detailed, rich and contextual knowledge of any given place by the level of customer interest to a certain activity at certain points in time. This is a result of the aggregation, anonymization, and extrapolation of individual user interest profiles to the whole population. It empowers marketers to make a decision of "WHEN AND WHERE TO TARGET THEIR AUDIENCE."
It’s a busy time for marketing award announcements for out-of-home advertising campaigns here in UK and some good news pops up for our partners and locomizer team. We are very proud to say that two campaigns fueled by Locomizer AffinityBI algorithm’s consumer data insights were short listed for industry awards. Jameson Campaign run by Havas Media […]
We live in a world full of information and insight into how we behave. There is information available on what we buy, where we spend our money, where we travel to and from at which times of day and even what we think about things. This data generated is tracked through closed schemes run by […]