The result of retrieving customer interests from their location history and outputting distinctive user interest profiles showing user interest levels (affinity scores) towards specific activities, essential for relevant targeting, recommendations, all kinds of personalization and user matching.
Provides detailed, rich and contextual knowledge of any given place by the level of customer interest to a certain activity at certain points in time. This is a result of the aggregation, anonymization, and extrapolation of individual user interest profiles to the whole population. It empowers marketers to make a decision of "WHEN AND WHERE TO TARGET THEIR AUDIENCE."
Locomizer partnered with Posterscope to provide geo-behavioural and social media insights to intelligently identify sites frequent with gamers to promote there a new release of video game Doom by Bethesda studio. This campaign is the second one Locomizer works on for Bethesda’s titles. The first success came with Fallout 4 campaign early this year and […]
Clear Channel crowned Posterscope, Target Media and Locomizer for the best use of data and insight in Bethesda’s Fallout 4 game’s out-of-home campaign. Locomizer’s proprietary audience discovery tool AffinityBI fueled the campaign with precise target audience insights, allowing to plan and execute the campaign in an effective manner: By putting social data at the heart […]