WHAT WE DO

Locomizer’s biology-inspired, patent-pending mobile user profiling technology called AffinityBI is revolutionising personalised targeting. It translates individual historic geo signals into user interest profiles - a new way to understand a user’s affinity to real world activities. These can then be used for relevant targeting and recommendations to maximise marketing ROI. AffinityBI algorithm powers two of its flagship products: AffinityProfiles and AffinityPlaces - global databases of user and place interest profiles accessible via a set of APIs in real-time and at scale:

AffinityProfiles

The result of retrieving customer interests from their location history and outputting distinctive user interest profiles showing user interest levels (affinity scores) towards specific activities, essential for relevant targeting, recommendations, all kinds of personalization and user matching.

AffinityPlaces

Provides detailed, rich and contextual knowledge of any given place by the level of customer interest to a certain activity at certain points in time. This is a result of the aggregation, anonymization, and extrapolation of individual user interest profiles to the whole population. It empowers marketers to make a decision of "WHEN AND WHERE TO TARGET THEIR AUDIENCE."

HOW WE DO IT

Locomizer has invented a new way of audience discovery and segmentation. We believe that our location = our identity. We are, our real-life interests and our preferences are a product of our local footprint. By looking at the places and surroundings where customers tend to spend their time at, our Biology-designed algorithm generates unique User Interest Profiles. Interest profiles are created using our behavioral model, which was developed through studying cell movements and patterns in nature (Biological Intelligence know-how). This model analyses your behavior (where and for how long you spend your time at) to understand your real-life interests and preferences, making it ideal for matching with relevant services and offers.

NEWS

Stay tuned for our news, updates and announcements.
Mar 1
Mar 1

Advertising campaigns fueled by Locomizer data report significant uplift and get nominated for prestigious marketing awards

It’s a busy time for marketing award announcements for out-of-home advertising campaigns here in UK and some good news pops up for our partners and locomizer team. We are very proud to say that two campaigns fueled by Locomizer AffinityBI algorithm’s consumer data insights were short listed for industry awards. Jameson Campaign run by Havas Media […]

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Mar 3
Mar 3

Maximising advertising spend through qualified targeted marketing

We live in a world full of information and insight into how we behave. There is information available on what we buy, where we spend our money, where we travel to and from at which times of day and even what we think about things. This data generated is tracked through closed schemes run by […]

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WHO WE ARE