This dataset provides the key footfall metrics at a point level (latitude and longitude of POI + 69- meter radius). The metrics are built using the mobile trace data generated by a representative panel of anonymous users. This includes the observed and extrapolated number of users who spent time at the point during a specific period, the number of their signals (observations) at the point, and the footfall data derivatives like reach, dwell-time, score. These metrics are provided for different movement (pedestrian and non-pedestrian) and visitation (residents, workers, transient) modalities. This dataset covers all needs for anyone to measure the popularity of a specific area and to perform comprehensive data analysis, build attribution and predictive models, and develop applications for retail analytics, city planning, marketing/advertising, financial forecasting and risk assessment etc.