Finding Audiences in Real World Has Never Been Easier
Now available on best location data exchanges:
This dataset provides the key footfall metrics at a point level (latitude and longitude of POI + 69- meter radius). The metrics are built using the mobile trace data generated by a representative panel of anonymous users. This includes the observed and extrapolated number of users who spent time at the point during a specific period, the number of their signals (observations) at the point, and the footfall data derivatives like reach, dwell-time, score. These metrics are provided for different movement (pedestrian and non-pedestrian) and visitation (residents, workers, transient) modalities. This dataset covers all needs for anyone to measure the popularity of a specific area and to perform comprehensive data analysis, build attribution and predictive models, and develop applications for retail analytics, city planning, marketing/advertising, financial forecasting and risk assessment etc.
This dataset complements the Footfall dataset and provides the quantitative measure of the real- world interest (affinity) of the users observed at a point level (latitude and longitude of POI + 69- meter radius). This includes hundreds of potential real-world interests, including but not limited to shopping, leisure, sport, transport, entertainment, education. eating/drinking etc grouped at the brand level like KFC, Superdrug, Vue cinema, Virgin Active Gyms etc. The user interest (affinity) profiling methodology uses the supervised machine learning algorithm described in the Locomizer’s patent “Interest Profile of a User of a Mobile Application”.
For the UK market, follow the links below to acquire our data at one of the listed data marketplaces. For other markets, please get in touch.
Amazon Data Exchange
ABOUT AWS DATA EXCHANGE
AWS Data Exchange makes it easy for millions of AWS customers to securely find, subscribe to, and use third-party data in the cloud. Once subscribed to a data product, you can use the AWS Data Exchange API to load data directly into Amazon S3 and then analyze it with a wide variety of AWS analytics and machine learning services.
Locomizer Data Products will be launched on AWS Data Exchange shortly. Stay tuned!
HERE Data Marketplace
HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.
Locomizer data products are landing on HERE Data Marketplace VERY SOON. Stay tuned!
Safegraph data exchange
SafeGraph builds truth sets for physical places, powering analytics at leading organizations like Ares Management, Sysco, Goldman Sachs, Verizon Media and the CDC. SafeGraph’s high-precision places data covers business listings, building footprints, and aggregated foot traffic data for millions of points of interest (POI) and thousands of brands in the US and Canada. With detailed brand affiliation, spatial hierarchy, and other key business details, SafeGraph data informs market analytics, investment research, site selection, and more. To learn more or try it for yourself, visit: safegraph.com/data-partners/locomizer
Is Locomizer data GDPR compliant?
Our product contains aggregated (Footfall) and abstract (Brand Affinities) data derivatives and adheres to local privacy regulations such as GDPR.
What are the sources of Locomizer data?
We license mobile GPS data from data management companies who source from 200 mobile apps (beauty, dating, entertainment, game, lifestyle, maps, news, photograph, shopping, sports, tools, travel, navigation). By contractual obligations, the data comes only with the user consent and it supplied in anonymised and aggregated manner.
What is the source of Point of Interest (POI) data?
The point data for location selection and user interest (affinity) profiling is supplied by Precisely, inc as a Points of Interest (POI) dataset extracted from World Points of Interest – Premium product. The POI dataset is updated monthly.
Are your data products based on user opt-in basis?
Yes, they are. The Locomizer’s Audience Profiles – Footfall and Brand Affinity Products consist of two datasets built using human mobility data collected from mobile devices where users have provided explicit consent for data to be used in this way.
How often do you refresh your datasets?
Our data products are updated on weekly / monthly frequency basis according to contract.
In what data format do you supply your datasets?
On data marketplaces the datasets are offered in tab separated values (TSV) format.
What the accuracy of your data?
We use only high quality and clean street level accuracy data with GPS-level data of 50m accuracy minimum.