Hot off the press
On Tuesday April 28, 62 per cent of Scots left their local area compared with 52 per cent in the rest of Britain, according to Locomizer, a location insights company.
A separate analysis of mobile phone location data conducted by digital marketing firm Locomizer, confirms that the behaviour change in Scottish cities has been significant – even when compared with similar sized cities and towns across the UK.
The data, provided by Locomizer, shows that, overall, city centre workers had begun to modify their behaviour even before the Government urged working from home on the afternoon of Monday 16 March.
At PML Group, we are using multiple sources of mobility data to track behavioural changes in audience movement as the population adapts to their circumstances. Our work with Locomizer location data supports what others such as Google’s mobility report have been indicating – increasing audience movement over the past two weeks.
More brands that benefitted from using Locomizer audience insights:
What our customer say about us
We’ve found our partnership with Locomizer incredibly valuable; using their platform we’ve opened up new levels of location targeting, which has allowed us to innovate faster and harder, and helped us win more business.