Our starting point is in the understanding that each place has its own identity, which can change at different times of the day as people with specific interests come and go
Who we are…
We are an award-winning global leader in the application of artificial intelligence and spatial analytics to help classify multiple different types of human behaviour. We have invented a new way of connecting the emerging parallel digital world to physical real-world environments. The company’s unrivalled location insights and analysis support better decision-making and targeting for operational and marketing executives across a whole range of industries.
What we do…
Backed by more than ten years of scientific research on cell behaviour in nature, Locomizer is a next generation customer-profiling platform that enables unprecedented personalized targeting at a global scale. Our patent-pending technology translates individual historic geo signals into user interest profiles – a new way to understand a user’s affinity to real world activities. These can then be used for relevant targeting and recommendations to maximise marketing ROI.
How we do it…
The most important result of Dr. Alexei Poliakov’s 10-year study was the discovery of a universal value of positional information in complex multi-agent systems. From this research, he developed a new identity concept based on the recognition of the uniqueness of everyone’s position in space and time. This uniqueness is expressed as a set of affinity scores (interests) of an individual towards other physical places and objects in the system, and is calculated using individual location/time stamps and coordinates and time associated with other people, places, and objects.
What makes us unique…
What other location targeting companies do is to count where people visit and how many times. They do not take into account the reason behind being in a particular location, only that the person was there – Locomizer takes this into account.
Counting could be equated to rational behaviour, and we are not rational beings.
Other companies rely on the ‘check-in’ but for Locomizer, it is not a question of ‘check-in’, but the context of being around a location.
Other companies rely on super accurate location data, but Locomizer can create accurate profiles with up to 400 metre accuracy around a point. 10 meters can make a big difference in the profile of a person if using the counting methodology, but Locomizer studies the context, which relies on many points. If there is a shift of 10 meters or so due to changes in infrastructure of a location, the context remains similar – we can extract the same value from changing circumstances and hence less accurate data.
Our philosophy…
Nothing is random. There is a reason for every movement, every interaction, and every thought. Our character, our friendships and the communities and places around us shape our reality. Our goal is to find out why this is so, and empowered by this knowledge, bring kindred spirits together to make the world a happier place.
