Entries by locoadmin

The Irish Times: “Why out-of-home advertising needs a re-think”

We love to hear our customers quoting Locomizer. This time PML Group in The Irish Times said the following: Smart, data-led planning really leverages OOH’s reach. We invest in mobility data such as Locomizer as it not only gives us vehicular and pedestrian movement data, it also allows us to build consumer profiles reflecting of […]

Latest trends in OOH happening this summer

Sharing a link to a very thoughtful piece by Louise Enright, director Source out of home at PML Group, about six trends happening this summer in Out Of Home market. Locomizer is proud to be part of this journey by contributing data insights on dynamic movement patterns.