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Havas Media releases Jameson Irish Whisky video case featuring Locomizer

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Havas Media published a great explainer video about our joint work on the out-of-home campaign for Jameson Irish Whisky brand. Havas Media used data analytics from Locomizer to tackle a challenge of moving Jameson from a spirit for ‘Dads’ to one for ‘Lads’ (broadly Men 25-34). The objective was to drive uplift in core brand metrics, increase saliency and increase relevance to lads target. Watch the video to learn what happened next.

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