Locomizer joins ranks of global Location Based Marketing Association (LBMA) to collaborate with industry best on untapped business potential of location intelligence
London/Tokyo, 4 June 2018 Locomizer has officially become a member of the Location Based Marketing Association (LBMA), an exclusive group of 450+ industry movers and shakers. The company is honored to join the “fastest growing industry association on the planet” whose goal is to share knowledge about best practice business cases of location data usage. Given the concern about personal privacy, multiple industries have taken a keen interest in LBMA and its programs that accelerate the adoption of GDPR-compliant location-based analytics and intelligence.
“We launched Locomizer with the goal of enabling companies in myriad market sectors to harness location intelligence to accelerate marketing ROI while simultaneously protecting personal data. Thus, GDPR compliance was designed into our Audience Discovery Platform technology from the start. Being an LBMA member provides an opportunity to be more vocal about the benefits of geo- behavioral user and place interest profiling and targeting,” said Alexei Poliakov, Locomizer CEO and Co-Founder.
“We’re excited to have Locomizer on board and look forward to working with their team to grow this industry globally, challenge the current data location models and ultimately bring the power of Who/Where to the forefront,” said Asif Khan, LBMA Founder and President.
For more details, watch The LBMA’s latest weekly video podcast – “This Week In Location Based Marketing” as Khan announces Locomizer joining the organization (scroll to 36:30 time stamp).