Surprisingly, we didn’t spend much time on deciding the name for our startup. The name locomizer came up early in the email exchange and earned approval from all co-founders. We did a quick check on the availability of the domain name and bingo – locomizer.com was ours next day.
So, what’s in the name? Locomizer is a play of several words, including a noun location and verbs maximize and analyze. Figuratively speaking, locomizer means “maximizing the analysis of location.” Yes, it describes very neatly what we’re working on:
Locomizer is an analytics platform to build geo-behavioral Interest Graph by capturing location updates like check-ins. We’re focusing on providing insight into consumer geo-behavioral patterns and real-life attitudes for businesses aiming to monetize their Social Graph properties through better matching, targeting & personalization capabilities.