Research: City office workers in UK were the most reluctant to leave their city centres prior the 16th March address by the Prime Minister
Leaders in location data for out-of-home advertising industry and our partners at Posterscope did a thorough analysis of pedestrian and automotive traffic across US, discovering a major behavioural movement shift after the 16th March address by the Prime Minister, when it was recommended to work from home wherever possible. This is despite the growing concerns and news coverage over the coronavirus in late February/early March. Cities with high volumes of professional services workers (office-based) were the most reluctant to leave their city centres, and large cities with international travel connections have been hit hardest (London/Manchester etc). Locomizer contributed to this research by supplying its own analytics on geo-behavioural trends. Check the animated infographic that Posterscope posted on their website on this subject.