Locomizer partnered with Posterscope to provide geo-behavioural and social media insights to intelligently identify sites frequent with gamers to promote there a new release of video game Doom by Bethesda studio. This campaign is the second one Locomizer works on for Bethesda’s titles. The first success came with Fallout 4 campaign early this year and […]
This author has yet to write their bio.Meanwhile lets just say that we are proud locoadmin contributed a whooping 53 entries.
Entries by locoadmin
Clear Channel crowned Posterscope, Target Media and Locomizer for the best use of data and insight in Bethesda’s Fallout 4 game’s out-of-home campaign. Locomizer’s proprietary audience discovery tool AffinityBI fueled the campaign with precise target audience insights, allowing to plan and execute the campaign in an effective manner: By putting social data at the heart […]
Havas Media published a great explainer video about our joint work on the out-of-home campaign for Jameson Irish Whisky brand. Havas Media used data analytics from Locomizer to tackle a challenge of moving Jameson from a spirit for ‘Dads’ to one for ‘Lads’ (broadly Men 25-34). The objective was to drive uplift in core brand metrics, […]
It’s a busy time for marketing award announcements for out-of-home advertising campaigns here in UK and some good news pops up for our partners and locomizer team. We are very proud to say that two campaigns fueled by Locomizer AffinityBI algorithm’s consumer data insights were short listed for industry awards. Jameson Campaign run by Havas Media […]
We live in a world full of information and insight into how we behave. There is information available on what we buy, where we spend our money, where we travel to and from at which times of day and even what we think about things. This data generated is tracked through closed schemes run by […]
Locomizer drives sales by discovering target audiences to match with relevant campaigns.
207 Regent St.
London, United Kingdom