Entries by locoadmin

Locomizer participates in launching Japan Chapter of Location Based Marketing Association

<Press Release> Location Based Marketing Association (LBMA) Japan Chapter LBMA Japan, an organization for location-related marketing businesses, has been established. -Aiming to develop common rules for marketing, business promotion and operation using location information- https://thelbma.com/ In accordance with this mission, LBMA Japan is a place for sharing, discussing, and collaborating on location-based business among members […]

Locomizer goes on a #MissiontoChina to grasp a multimillion-dollar opportunity for its Behavioural bio-informatics platform

Locomizer ‘s team is thrilled to announce that Connected Places Catapult and the UK Science & Innovation Network has awarded five innovative UK businesses to participate in the Connected Places Mission to China helping UK Advanced Urban Services companies enter the Chinese market through urban solution co-development activities in China and Locomizer is one of […]

Locomizer announces ‘Attribute’ to measure OOH campaign effectiveness

The depth, compliance and accuracy of location data continues to hamper OOH advertisers’ efforts to correctly attribute uplifts in in-store visits to specific marketing activity. To address this problem, Locomizer has now launched ‘Attribute’, to help marketers see how their OOH campaigns are driving footfall. ‘Attribute’ is a natural extension of Locomizer’s award-winning proprietary algorithms, […]

Locomizer supplies data for JCDecaux’s award winning Guinness campaign in Ireland

Marketing.ie reports that “Guinness has launched its summer OOH campaign ‘Guinness Time’ and it includes Dynamic scheduling to leverage the ever-changing Irish summer weather. The message, served by PML Group’s Dynamic platform, is based on weather conditions with ‘It’s Hot. We’re Cold. Guinness Time.’ displaying when the temperature reaches or surpasses 18 degrees.” The campaign […]

AdMetrix announces collaboration with Locomizer

In measuring the volume of the pedestrian audience for outdoor advertising, AdMetrix chose to use the geolocation data produced by a British start-up company founded by Russian scientists. The AdMetrix project was presented to NABC in November 2018 at the National Advertising Forum. It was announced that TomTom will use GPS-based car traffic data from […]