Locomizer ‘s team is thrilled to announce that Connected Places Catapult and the UK Science & Innovation Network has awarded five innovative UK businesses to participate in the Connected Places Mission to China helping UK Advanced Urban Services companies enter the Chinese market through urban solution co-development activities in China and Locomizer is one of them:
“Developing “smart city” technology is seen as an important means of tackling urban challenges in China and the goal of the project led by Connected Places Catapult is to support UK businesses apply their expertise to Chinese city challenges, helping them find practical ways to establish innovation partnerships in China.
The programme will be taking place in three Chinese cities: Chongqing, Chengdu and Shanghai from 25th August 2019 to 30th August 2019”.
Locomizer’s GDPR-compliant bio-informatics platform provides the global agencies and media owners with the unique anonymous data about the Real-world behaviour of consumers to help plan and measure the out-of-home campaigns. “China’s out-of-home advertising market is expected to become the fastest growing segment in traditional media this year with strong spending and digitalization pace”, according to a joint report by IPG Mediabrands’s out-of-home (OOH) media buying and planning agency Rapport and its investment and media intelligence arm Magna.
China media owners’ net advertising revenue is estimated to increase 9.7 percent this year to 513 billion yuan (US$76 billion), following last year’s 12.2 percent climb.”
Excluding movie cinema ads, the net income of OOH media stood at around US$4 billion last year”. Please let us now if you are excited to explore and conquer the Chinese market by partnering with Locomizer!