The Times quotes Locomizer data in their series of articles on people behaviour during the lockdown

The Times: “locomizer, a company that studies mobile phone data, said: “Visits to parks and beaches in cities have … risen as the lockdown has gone on. The numbers of people visiting Princes Street Gardens, Glasgow Green and Aberdeen beach were all higher in the middle of April compared with earlier in the month”. Read more…

The lockdown debate fueled by the real world data by Google and Locomizer in this post in The Times. Quoting: “On Tuesday April 28, 62 per cent of Scots left their local area compared with 52 per cent in the rest of Britain, according to Locomizer, a location insights company.” Read more…

Image Credit: From The Times website: “Car journeys in Scotland have risen by 10 per cent in the past week, figures show” JEFF J MITCHELL/GETTY IMAGES

Research: City office workers in UK were the most reluctant to leave their city centres prior the 16th March address by the Prime Minister

Leaders in location data for out-of-home advertising industry and our partners at Posterscope did a thorough analysis of pedestrian and automotive traffic across US, discovering a major behavioural movement shift after the 16th March address by the Prime Minister, when it was recommended to work from home wherever possible. This is despite the growing concerns and news coverage over the coronavirus in late February/early March. Cities with high volumes of professional services workers (office-based) were the most reluctant to leave their city centres, and large cities with international travel connections have been hit hardest (London/Manchester etc). Locomizer contributed to this research by supplying its own analytics on geo-behavioural trends. Check the animated infographic that Posterscope posted on their website on this subject.

Locomizer in press: “Scottish cities see ‘much larger’ Covid-19 lockdown effects”

The Ferret did a deep dive into data on people behaviour changes prior and during COVID-19 outbreak, confirming that the behaviour change in Scottish cities has been significant – even when compared with similar sized cities and towns across the UK. Locomizer was happy to contribute its data analysis to writing this article. Read the full piece at The Ferret.

Data-driven insights show how people changed their behaviour caused by coronavirus outbreak in UK

The Centre for Cities, a London-based independent, non-partisan research organisation, and Locomizer have joined our efforts to produce data-driven insights on a change in people behaviour caused by the outbreak of coronavirus.

As we all know, Coronavirus has very much constrained where we can go and what we can do. Behaviour changed substantially after the Prime Minister’s call for people to practise social distancing, especially in London and other large cities.

The Centre’s first article last week showed how workers responded to the unfolding coronavirus crisis – those who work in city centres started to change their behaviour before official advice, and the scale and the pace of the response were the biggest in London and large cities. But what about those travelling into city centres on Saturdays?

Using anonymised and aggregated mobile phone data from Locomizer helps us answer this question. Read more…

Locomizer audience data insights help McDonald’s serve up dynamic McCafé campaign

We are excited to be selected as an audience data supplier for our second OOH campaign for McDonald’s in Ireland. The first campaign was focused on reviving McDonald’s popular MONOPOLY promotion, while this one is all about promoting its range of frozen drinks.

To quote Sign Graphics: “For the popular frozen strawberry lemonade, temperature and location triggers were introduced to display the real time temperature alongside the panel location to create new bespoke taglines, relevant to the setting. The tailored creative is served via PML Group’s Dynamic platform once the temperature reaches a balmy 18 degrees. The campaign was planned and delivered by the teams in Mediaworks and Source out of home, with creative by Leo Burnett. Affinity groups for ‘Eating Out’ were analysed using Locomizer data and the use of proximity targeting enabled pinpoint precision in targeting key audiences and areas for the brand.”