Part 2: What is a geo-behavioral user interest profiling?
Creating user interest profiles, as discussed in Part 1, is just one side of the story, the second part is that we can aggregate and anonymise those profiles to extrapolate on the whole population. We call it the Geo-Behavioral Interest Graph (The Graph) or Footfall API when we want to monetize it as a product. Imagine getting a detailed, rich, contextual knowledge of any given place by people interests and day part. For example, if an advertiser wants to know when and where to target people interested in buying a car in New York area, the Footfall API can answer this question by querying our interest graph. The Graph can be visualized through the creation of interest heat maps as shown in the video below.